Girls Who Code
Visual identity · Art direction · Illustration
Academic concept · Created during my master’s studies
Making coding feel welcoming, creative, and accessible.
Girls Who Code is a nonprofit working to close the gender gap in technology. For this academic project, I developed a rebranding concept exploring how visual identity and messaging could make coding education more appealing to young girls.
The aim was to create an approachable identity that encourages curiosity, confidence, and a sense of belonging in technology.
