Podimo — Summer Campaign Branding

I was responsible for developing and designing a summer campaign for Podimo, focusing on branding and defining a cohesive summer concept for the platform.

The objective was to create a strong seasonal identity that positioned Podimo as a natural audio companion throughout the summer — whether users were on holiday, at the beach, or enjoying slower everyday moments.

The Task

• Develop a clear and cohesive summer campaign concept

• Translate Podimo’s brand values into a light, playful, and seasonal visual expression

• Ensure the concept was flexible and scalable across multiple digital touchpoints

The Solution

The summer concept was built around warm colors, relaxed typography, and graphic elements that evoked ease, presence, and summer experiences. The design balanced brand consistency with seasonal variation, allowing the campaign to feel fresh while remaining distinctly Podimo.

The Outcome

The final result was a unified visual concept that differentiated Podimo’s summer communication from the rest of the year and strengthened brand recognition during a season where user behavior and media consumption patterns shift.