NAMING & VISUAL IDENTITY

Broadway

Boardway is a skateboard company based in Portland, Oregon. As a newly established startup, Boardway needed a strong visual identity to support the launch of its website and overall brand presence.

The task was to design a new logo and develop supporting visual assets, including image editing and visual adjustments, to ensure a cohesive and consistent look across the website. The goal was to create a modern, authentic expression rooted in skate culture, while being visually strong and adaptable for a digital-first platform.