Visual identity · Art direction · Illustration
Academic concept · Created during my master’s studies

A meeting of Indian flavour and California ease.

ETTAN is a Bay Area restaurant combining Indian cuisine with Californian influences. For this project, I developed a visual identity concept exploring how that meeting could translate into colour, typography and illustration.

The direction pairs a spice-inspired palette with contemporary typography, balancing an expressive character with clear layouts. I applied the identity across menus, takeaway packaging, signage and digital concepts to explore how it could work throughout the dining experience.