Sprinkle
A colourful take on
the everyday coffee break.
SPRINKLE is a concept for a vegan donut and coffee shop built around a simple pleasure: a small treat that makes an ordinary day feel a little brighter. A playful visual world brings together generous flavours, colourful glaze and the joy of sharing.
A little colour.
A lot of joy.
From a morning coffee to a box shared with friends, the brand turns everyday rituals into small celebrations.
Plant-based.
Joy-filled.
The creative challenge was to give a vegan bakery a welcoming, flavour-led personality. The concept puts appetite first, using colourful products and warm language to invite people in.
Vegan ingredients form part of the offer. Fluffy dough, generous toppings and a sense of fun lead the experience.
A colour for every craving.
The flavour palette takes its colours from the donuts themselves: strawberry glaze, dark chocolate, lemon, pistachio, blueberry and warm vanilla. Deep raspberry and cream frame the wider identity, while the flavour colours bring variety to packaging and campaigns.
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Sprinkle shapes and donut rings extend the identity into repeat patterns, giving packaging and campaign materials a recognisable visual rhythm.
Six flavours.
Endless good moods.
Pink glaze and rainbow sprinkles.
Dark cocoa glaze and vegan cookie crumb.
Pistachio glaze and chopped nuts.
Bright lemon glaze and a playful drizzle.
Berry glaze with a colourful finish.
A simple glazed ring. Everyday happiness.
Made to share.
Designed to take along.
The concept extends from an assorted six-donut box to takeaway coffee and campaign posters. Packaging becomes a small expression of the brand: warm, colourful and easy to recognise, whether carried through the city or opened around a table.
From an idea
to a brand world.
The project explores how one creative idea can connect positioning, language, colour, product styling and packaging. AI-assisted visual exploration supported the development of the concept and mockups, with Figma used to assemble the identity and presentation.
Self-initiated portfolio concept. Product imagery and packaging mockups are conceptual; no commercial launch or customer results are claimed.